About Us

NWJ Consulting Group grew out of decades of experience in advertising, marketing, business consulting, and creative strategy, combined with a deep understanding of leadership, execution, and market engagement. It is the culmination of years of learning, experimentation, and refining what actually works to help businesses grow predictably.

For over 30 years, Norm Wright has worked alongside business owners, guiding them to clarify their audience, messaging, and strategy, while helping leadership teams adopt the behaviors and habits necessary to execute consistently. Over time, he recognized a pattern: many businesses fail not because of strategy or effort, but because leaders aren’t aligned internally, and their teams lack clarity, accountability, and execution discipline.

Brennan Wright: Growing Into the Vision

Brennan Wright, Norm’s son, has been a part of this journey from the beginning. From early on, Brennan worked at multiple levels across Norm’s various business ventures, learning the ins and outs of marketing, consulting, and operations. He contributed to creative development, client solutions, and leadership support — gaining hands-on experience that would later shape his approach to business strategy and execution.

Through the years, Brennan was also deeply involved in other entrepreneurial ventures alongside Norm, helping refine systems, test strategies, and bring innovative solutions to life. His insight, energy, and strategic thinking became instrumental in defining the new direction for NWJ Consulting Group, particularly in developing the A.L.I.G.N. leadership programs and E.N.G.A.G.E. market intensives that are now the foundation of the firm.

The collaboration between Norm and Brennan allowed NWJ Consulting Group to evolve from decades of hands-on business consulting into a structured approach that emphasizes:

• Behavioral change inside leadership teams to drive accountability and decision-making

• Creative strategy that strengthens messaging and market positioning

• Execution frameworks that make growth predictable and sustainable

Today, NWJ Consulting Group helps business owners stop being the engine and start leading the journey, using a blend of experience, creativity, and behavior-focused strategy that is informed by both Norm’s decades of work and Brennan’s modern perspective and strategic insight.

Businesses don’t fail from lack of effort — they fail when leadership and teams aren’t aligned. At NWJ Consulting Group, we help leaders develop the behaviors, habits, and strategies that turn potential into predictable results.

We combine creative problem-solving, leadership behavior design, and strategic execution to help organizations grow sustainably and consistently.

Success isn’t measured by how hard you work — it’s measured by how effectively you think, act, and lead.

High-performing leadership teams don’t just solve problems; they anticipate them. When teams adopt aligned behaviors, disciplined habits, and crystal-clear communication, they stop reacting to daily crises and begin creating intentional momentum. This momentum isn’t just activity — it’s strategic energy that drives measurable results, accelerates growth, and positions the organization for long-term success.

At its core, our approach is about transforming leadership from a role into a force: a force that inspires ownership, fosters accountability, and delivers sustainable impact.

At NWJ Consulting Group, we believe sustainable growth happens when leadership and market engagement work together as one unified force. Our Dual Engine Business Growth Model combines the power of A.L.I.G.N., our Leadership Alignment Program, with E.N.G.A.G.E., our Marketing Engagement Program, ensuring that what happens inside your company is fully aligned with how your business shows up in the marketplace.

A.L.I.G.N. strengthens the internal engine by building clarity, accountability, and unified decision-making within your leadership team. E.N.G.A.G.E. activates the external engine by refining your messaging, positioning, and market engagement so the right customers clearly understand your value and are compelled to act. Complementing both are our focused Leadership and Marketing Intensives, designed to rapidly address critical challenges and create immediate momentum. Together, this integrated approach equips your organization with the leadership strength and market clarity needed to drive consistent, measurable business growth.