Norman Wright Jr. — Founder & Principal Consultant

Helping Leaders Lead Differently

With over 30 years of experience, Norm helps leaders shift behaviors, strengthen leadership teams, and apply creative strategies that produce measurable growth. His work focuses on shaping leadership habits, aligning decision-making, and turning strategy into action.

Photo suggestion: Professional portrait / speaking engagement


Professional Philosophy

Norm believes business owners should lead the journey, not carry it. By helping leadership teams adopt aligned behaviors and disciplined execution habits, he helps companies grow sustainably, increase enterprise value, and create lasting impact.

Photo suggestion: In a meeting with a leadership team / consulting session


Faith and Ministry

Norm’s faith is central to his life and work. Through Truth Seekers Ministry, he and his team reach out to communities, preaching the truth, mentoring, and supporting those in need. This ministry reflects the same principles he brings to business: clarity, integrity, and purposeful action.

Photo suggestion: Ministry outreach / preaching outdoors


The Open Road — Christian Biker

Motorcycles are more than a hobby — they’re a metaphor for life. Riding keeps Norm grounded, connected to the moment, and reminds him of the importance of focus, balance, and freedom. As a Christian biker, he also uses the ride as an opportunity to connect with people and share encouragement.

Photo suggestion: Riding a motorcycle / group ride with ministry


Family First — Father & Grandfather

Family shapes who Norm is, both personally and professionally. He cherishes his role as a father and grandfather, drawing inspiration from his loved ones and striving to create a legacy of leadership, faith, and service.

Photo suggestion: Family photo or casual lifestyle image


Why It Matters

Everything Norm does — consulting, ministry, riding, and family — is connected by a single purpose: helping people live and lead intentionally, whether in business, community, or personal life.

Photo suggestion: A reflective or “storytelling” photo, such as speaking to a group or mentoring


People Matter At Avada

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A Place Where People Enjoy Working.

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Man and Woman Talking
Group Meeting

Fully Optimised: The Only Software You Need

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